Branding - Death Cigarettes

How will you produce a powerful brand? Follow the advice of UK entrepreneur BJ Cunningham. This is so good.

BJ created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called

"Death Cigarettes ".It absolutely was presented in a black package emblazoned with a white skull-and-crossbones logo. Just imagine how this can attract the rebels.

His premise was to have a position that none of the other บุหรี่ไฟฟ้า ราคา companies was taking. Great advice - and during the time all the tobacco companies were denying any ill ramifications of smoking tobacco. The branding in the cigarette business was all about life-style - cowboy, sophisticate, artist, debutante - imaginary stuff, and all lies. ร้านขายบุหรี่ไฟฟ้า

So why not be different from the crowd and admit the truth. Seriously - smokers today understand that tobacco smoking is detrimental to you. Tell a smoker that cigarettes can kill you and they will show you, "Hey, it's my life."

So listed below are the words of'branding brilliance'that resonated with me.

You will find two ways you can create a brandname - either with oodles of money or creative positioning.

Nike does it with oodles of money.

Death Cigarettes made it happen with creative positioning as Cunningham explained in his three rules:

1. Have a polarized position.

2. Make enemies.

3. Create tension.

Examine your position. How creative is it? When you yourself have oodles of money like Nike then spend it on your brand. Otherwise, the only path you'll build your brand is by creative positioning.

Have a position from the crowd. Stand where no one else is standing.

Be bold. Anticipate to disagree with the status quo and make enemies across the way. Pick your market and be prepared to annoy others.

Create tension. Make people choose. Produce a controversy. Coke or Pepsi.Windows or Mac.